What data does WooCommerce Drip send to Drip?

The plugin sends customer profiles, purchase events, cart activity, product views, and order data to Drip. This includes revenue amounts, product names, and customer properties that Drip uses for segmentation and automation triggers.

Can I set up abandoned cart emails with this plugin?

Yes, the plugin tracks cart additions and sends this data to Drip. You can then create abandoned cart recovery automation workflows within Drip that trigger when a customer adds items but does not complete checkout.

Does it track revenue per email campaign?

Yes, the integration supports revenue attribution. When a customer clicks through from a Drip email and makes a purchase, the revenue is attributed to that campaign, helping you measure email marketing ROI accurately.

Do I need a Drip account?

Yes, an active Drip account is required. The plugin connects through the Drip API, so you need valid API credentials and ideally an e-commerce enabled Drip plan for access to purchase tracking features.

Is it compatible with WooCommerce Subscriptions?

The plugin tracks standard WooCommerce orders. Subscription renewal events are typically tracked as regular purchases. For advanced subscription lifecycle events, check whether your Drip plan supports custom event tracking.

Connect WooCommerce with Drip for e-commerce focused email automation

WooCommerce Drip

Name: WooCommerce Drip
Brand: PluginTheme
SKU: PT1770
Price: 4.49 USD
Availability: InStock

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v1.3.2

Apr 13, 2026

WooCommerce Drip integrates your WooCommerce store with the Drip marketing automation platform. It syncs customer data, purchase events, and cart activity to Drip, enabling sophisticated e-commerce email workflows and behavioral targeting.

$4.49$79.0094% OFF

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What is WooCommerce Drip?

WooCommerce Drip is a premium WordPress plugin that integrates WooCommerce stores with the Drip e-commerce CRM, providing automated email marketing, event tracking, and behavioral customer segmentation. This plugin is particularly beneficial for online retailers looking to enhance customer engagement through targeted marketing efforts. Key features include deep e-commerce event tracking for precise behavioral targeting, abandoned cart recovery workflows, and revenue attribution for measuring email campaign ROI. The target audience for WooCommerce Drip consists of e-commerce businesses seeking to optimize their marketing strategies. It is compatible with the latest versions of WooCommerce and WordPress. Available at PluginTheme.net with GPL license, instant download, and lifetime updates.

Key Features

E-commerce Event Tracking

Streams product views, cart activity, and purchase events to Drip for behavioral automation

Cart Recovery

Enables abandoned cart email sequences through Drip automation workflows

Revenue Attribution

Tracks email campaign revenue to measure marketing ROI accurately

Behavioral Tagging

Automatically tags contacts based on purchase patterns and product interests

Who is this for?

WooCommerce store owners using Drip as their email marketing and CRM platform who want deep integration between store activity and marketing automation workflows.

Pros

Deep e-commerce event tracking for behavioral targeting
Abandoned cart recovery through Drip workflows
Revenue attribution for email campaign ROI measurement
Automatic contact tagging based on purchase behavior
Real-time customer data synchronization

Cons

•Requires active Drip account with e-commerce features
•Drip pricing can be significant for large contact lists
•Complex automation setup may require marketing experience

Product Description

WooCommerce Drip connects your WooCommerce store with Drip's e-commerce CRM and marketing automation platform. The plugin streams customer activity, purchase data, and browsing behavior to Drip for use in automated email sequences and targeted campaigns.

Key Capabilities

Syncs customer profiles and purchase history to Drip automatically
Tracks e-commerce events including viewed products, cart additions, and completed orders
Enables abandoned cart recovery workflows through Drip automation
Tags contacts based on purchasing behavior and product categories
Supports revenue attribution for measuring email campaign ROI

By connecting WooCommerce with Drip, you gain access to e-commerce-specific marketing automation features like purchase-triggered sequences, customer lifetime value tracking, and behavioral segmentation.